James Iles

The Story of Halloween(.com)

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By James Iles, Oct 23, 2017
  1. James Iles

    James Iles NamePros Writer PRO Business Account VIP Trusted Blogger

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    With Halloween fast approaching, it will be interesting to look at the history of the Halloween.com domain name. All Hallows Evening, shortened to Halloween, is a celebration observed in many countries on October 31st. The Halloween that we experience today actually originated from Celtic Britain, adapted over many years to suit traditions and conventions.

    In the USA, Halloween is big business. In a Time article in 2016, it was estimated that Americans spent around $8.4 billion on Halloween supplies, up 22% on the previous year. Candy, costumes and decorations are all vital ingredients of a perfect Halloween.

    halloween.jpg
    As far as domaining goes, there is only one perfect Halloween domain, and that is Halloween.com. Registered in August 1994, Halloween.com receives thousands of visitors per month, with the domain securing an average Alexa ranking of around 250,000, which almost doubles around Halloween thanks to type in traffic. However, regular visitors to Halloween.com may be disappointed to see that the site has remained largely the same since 2005, with the owner opting to keep things simple whilst profiting from several adverts listed on the site.

    Since 1994, Halloween.com has been in the hands of Christian Riley, an early Internet pioneer. The name may not be instantly recognizable, but Christian registered some of the best domains possible. Casino.com, Games.com and Hotel.com are just three of the domains that Christian registered back in 1994. Despite having sold many of his domains including Sale.com, Talk.com and Miami.com, Mr. Riley has kept a hold of plenty of his valuable domains, with many of those hosting revenue-generating websites.

    His seasonal websites such as SantaClaus.com and EasterBunny.com still receive thousands of visitors according to Alexa estimates, whilst Hurricane.com has been giving out valuable information to visitors for many years. Unsurprisingly, there has been a clear spike in traffic to Hurricane.com over the past several months.

    Although Mr. Riley boasts an impressive portfolio of names, Halloween.com must be considered to be one of Christian’s most prized domains, thanks to a combination of the popularity of Halloween and its commercial success.

    We recently spoke to Christian via email about the Halloween.com domain name, asking just a couple of quick questions. First, we asked him about the amount of visitors the domain receives:

    It's great to hear that Christian is planning on redeveloping the site for Halloween 2018. As we established earlier in this article, Halloween is a big business. So how valuable does that make Halloween.com? According to Christian:

    The largest "Halloween" domain sale, according to NameBio, is the $16,500 sales of CostumesForHalloween.com in 2012. Halloween.com will have many potential buyers with their own ideas on how to profit from the Halloween.com name, but Christian seems to be looking to the future with no plans to sell Halloween.com right now.
     
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  4. James Iles

    About The Author — James Iles

    Writer for NamePros.com, domain name investor and broker. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 460th blog post on NamePros. View all blog posts

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  5. Comments (13)

  6. Vlad Tarabasa

    Vlad Tarabasa Established Member

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    Always a good read from you, James :coffee::bookworm:(y)
     
  7. Lance Cameron

    Lance Cameron Established Member

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    WOW, how can I get in touch to help? lol
     
  8. creataweb

    creataweb Top Member VIP ★★★★★★★★★★

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    Cool story bro-ski.
     
  9. Bros

    Bros Active Member VIP

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    Such as great foresight by him to register all those nice domains back in the day. Jealous
     
  10. sholatour2005

    sholatour2005 New Member

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    Great story, I love it.
     
  11. franka46

    franka46 Business Member Business Account

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    halloweenunisexcostumes.com

    unisexhalloweencostumes.com
     
  12. Pritam Singh Obi

    Pritam Singh Obi Established Member

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    Loved the great story
     
  13. Jv1999

    Jv1999 Soba Noodles & Domaining <3 VIP

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    I was done when I saw he reggae casino.com

    But tbh, the Halloween site sucks, and if he's not making 50k per year on it, then he shouldve accepted the xxx,xxx
     
  14. HotKey

    HotKey Made in Canada VIP

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    👻 Boo! 👻

    Great name, for sure. Nice write-up, thanks. Why is the story of the domain name more interesting than the actual holiday? Lol. We are domain.
     
  15. WatchDogue

    WatchDogue Active Member VIP

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    A well presented story, thanks!
     
  16. Kingslayer

    Kingslayer Business Member Business Account VIP

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    I would have probably accepted 6 figures, but the domain or site doesn’t suck.

    It’s probably a higher caliber domain name than 99% of other people own on this site. Sounds better this time of year saying “i own Halloween dot com” than if you said it at Easter.

    But it’s website/domain that will make people’s faces go :wideyed: if you told them you owned it.
     
  17. Jv1999

    Jv1999 Soba Noodles & Domaining <3 VIP

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    I'm talking about the actual site, I mean I guess the domain is great yes, because it's a commercial holiday but the dev is not so good
     
  18. Alessandro Couteau

    Alessandro Couteau Active Member VIP

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    I gotta tell you honestly the bounce rate on this must be through the roof ... Banner ad here ... Banner ad there, I get it, but if you're in the internet marketing business, at least clean up your porch, covered in leaves at the moment, and on Mobile, it's looking like a giant spider web.
     
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