James Iles

The Story of Christmas (.com)

By James Iles, Dec 20, 2017
  1. Seasonal domain names can be profitable. We’ve seen in the past that and receive huge spikes in traffic, and presumably revenue, around those specific holidays. One of the most popular seasonal domain names has to be

    With billions of dollars expected to be spent on Christmas gifts, food and decorations in the US alone, Christmas is one of the happiest times of the year for most commercial outlet owners! Here, we’re going to explore the story of to see its journey from registration to its current use.

    Registered in August 1994, soon displayed a basic page dedicated to the festive period. In the earliest incarnation of the website, we can see that is branded as “Santa’s Domain on the Web”. Over the next couple of years, the domain hosted several versions of basic websites designed to profit from the traffic that no doubt accompanied this prestigious name.

    That is until 2006 when the name moved to a parked page with many links to Christmas-related products, offers and gift ideas. stayed this way until 2012 when a company called LeftOfTheDot, not simply “Left”, partnered with the domain’s owner to create a brand new website for

    According to a report from at the time, “previous work that Leftofthedot did for a client led that client to put some faith in the company to revive his address.”

    That revival started with Left creating a brand new website for where visitors could buy gifts from over four hundred different retailers. The site also contained those staple Christmas content pages such as stories, games and recipes. At the time, the new website boosted’s search rankings, apparently bringing the site to fourth place on Google for the term “Christmas”.

    Since 2012, the idea of has remained largely the same, with gift ideas and wish lists making up the majority of the domain’s content. also now offers “Family Pages”, an ingenious idea that allows families to share photos, memories, recipes and more on a subdomain.

    How does the domain fare now in terms of traffic? Surprisingly, the domain seems to struggle in Google search rankings but ranks highly in alternative search engines such as Bing and DuckDuckGo.

    The domain, as you would expect, sees a significant amount of seasonal traffic. According to Alexa, the site has extremely large peaks in traffic between November and January.

    Under Left’s guidance, has become a fun and festive destination for those who navigate to the site. Left also operates websites on other leading domain names such as, and
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry writer. Contact james (at) For all inquiries relating to NamePros stories and interviews, please email: [email protected] For James' own blog, visit

    This is James Iles's 491st blog post on NamePros. View all blog posts

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  5. Comments (4)

  6. Mr. Deleted

    Mr. Deleted 800-266-2728 VIP ★★★★★★★★★★

    Likes Received:
    981 and also are great names for the season.
  7. Sumit Agrawal

    Sumit Agrawal Established Member

    Likes Received:
    Nice article. Thanks for sharing!
  8. Iam_leun

    Iam_leun Established Member

    Likes Received:
    Merry Christmas to all domainers.
  9. Ganeeshka

    Ganeeshka New Member

    Likes Received:
    Was a great read ! ! :joyful:
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