In 2017, entrepreneurs Court Cunningham and Phil DeGisi founded Perch, a service that is rapidly transforming how people go about buying their homes. The company, who raised a total of $30 million in funding, are going from strength to strength. One of the company's most prized digital assets has to be Perch.com. In this brief discussion with Phil DeGisi, we talk about how the team came up with the name Perch, how they upgraded from a two-word .CO name and the advice they'd give to other startups. Can you tell us a little about yourself and Perch? Why did you originally decide to brand your company under the name “Perch”, and were there any other brand names you were considering? Did you start off with the Perch.com domain, or was it an upgrade from a previous name? Do you think that buying the right domain name should be a priority for startups? -- This interview has been edited for clarity. Thank you to Phil for taking part in our Inside Interview series! Unfortunately, details of the Perch.com transaction such as price and negotiations aren't able to be disclosed. Inside Interviews is a blog series profiling the buyers of high-value domain names. Find out their motives, negotiation tactics, and their opinions on popular domaining topics only on the NamePros Blog.