Earlier this week the high-value domain name hippo.com apparently changed hands. The domain name now redirects to MyHippo.com, the site of Hippo Insurance. The company now brands simply hippo, writing it in all small letters. Hippo is licensed to offer insurance in a number of states in U.S.A. They offer policies exclusively through insurance partners including Topa, Spinnaker and Canopius US. Their business model includes simplifying the process of obtaining insurance. For example, hippo advertise 60 second quotes. They also use technology-assisted claims handling. Another innovation by the company is utilization of sensors and smart devices to bring Internet of Things advantages to protection and insurance. In their own words "We leverage smart home technology to help our homeowners keep homes safe and prevent potential accidents." Hippo provide a basic dual-sensor smart device with their policies for early warning of potential issues and dangers. The domain name hippo.com was first registered on 30 July 1997. The domain name in recent years was registered at Uniregistry. While the most recent records have ownership cloaked under privacy, for many years the domain name was held by Next Navigation PTY of Australia. Next Navigation PTY have held a strong and diverse portfolio of domain names for some time, and in 2011 sold a number of domains including feline, pathology, GasStation, trillion and rivalry. Next Navigation PTY still hold hundreds of domain names including numerous high-value names. No price has yet been released for the domain name to my knowledge. There are no prior sales listed in NameBio for the exact word hippo. A number of companies have now lost the opportunity to upgrade to hippo including both Hippo Video and Hippo Manager, two companies that each raised seven figure funding this year. Medical education innovator Hippo Education would have been another obvious potential user of the domain name, as well as a number of other possibilities. -- I would like to thank @James Iles for pointing out this sale, as well as helping with research data. I also acknowledge DomainIQ for use of their powerful set of domain tools.