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Bob Hawkes

Hippo.com Changes Hands

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By Bob Hawkes, Aug 21, 2019
  1. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    Earlier this week the high-value domain name hippo.com apparently changed hands. The domain name now redirects to MyHippo.com, the site of Hippo Insurance. The company now brands simply hippo, writing it in all small letters.

    Hippo is licensed to offer insurance in a number of states in U.S.A. They offer policies exclusively through insurance partners including Topa, Spinnaker and Canopius US. Their business model includes simplifying the process of obtaining insurance. For example, hippo advertise 60 second quotes. They also use technology-assisted claims handling.

    Another innovation by the company is utilization of sensors and smart devices to bring Internet of Things advantages to protection and insurance. In their own words

    "We leverage smart home technology to help our homeowners keep homes safe and prevent potential accidents."

    Hippo provide a basic dual-sensor smart device with their policies for early warning of potential issues and dangers.

    The domain name hippo.com was first registered on 30 July 1997. The domain name in recent years was registered at Uniregistry. While the most recent records have ownership cloaked under privacy, for many years the domain name was held by Next Navigation PTY of Australia. Next Navigation PTY have held a strong and diverse portfolio of domain names for some time, and in 2011 sold a number of domains including feline, pathology, GasStation, trillion and rivalry. Next Navigation PTY still hold hundreds of domain names including numerous high-value names.

    No price has yet been released for the domain name to my knowledge. There are no prior sales listed in NameBio for the exact word hippo.

    A number of companies have now lost the opportunity to upgrade to hippo including both Hippo Video and Hippo Manager, two companies that each raised seven figure funding this year. Medical education innovator Hippo Education would have been another obvious potential user of the domain name, as well as a number of other possibilities.

    --

    I would like to thank @James Iles for pointing out this sale, as well as helping with research data. I also acknowledge DomainIQ for use of their powerful set of domain tools.
     
    Last edited: Aug 21, 2019
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  4. Bob Hawkes

    About The Author — Bob Hawkes

    Domain analyst, writer and educator, with particular interests in domain name phrases and non-business uses for domain names. I am a risk averse domain investor who only invests modest amounts in a variety of extensions and niches. Don't hesitate to contact me - I like to help!

    This is Bob Hawkes's 5th blog post on NamePros. View all blog posts

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  5. Comments (20)

  6. Silentptnr

    Silentptnr Top Member VIP

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    That's interesting. I recently hand regged JoinHippo. Hmmm, we'll see I suppose. Maybe one of the companies that recently got funding might be interested. :)
     
  7. AbdulBasit.com

    AbdulBasit.com DomainsWeb.com AbdulBasit.com PRO VIP ★★★★★★★★★★

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  8. maxtra

    maxtra Let's make a deal Gold Account VIP

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  9. The Durfer

    The Durfer Upgraded Member Blue Account VIP

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  10. WatchDogue

    WatchDogue Top Member VIP

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    An interesting sale and end-user for hippo.com - thanks for posting the known details!
     
  11. myfavorite

    myfavorite Member VIP

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    Great info. Thanks for sharing.

    The rebranding season is still open:xf.smile:
     
  12. White Fang

    White Fang CustomerService.com Gold Account ★★★★★★★★★★

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    not hippo.io, or hippo.club, or hippo.???????????? Dotcom is still king!
     
  13. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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  14. nglishsteven18127585

    nglishsteven18127585 Established Member

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    Good news. I am very happy to hear that hippo has a good place and played its due role. Thank you @Bob Hawkes.
     
  15. offthehandle

    offthehandle . Gold Account VIP

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    Always nice to see these valid end user sales reports, no b.s. parked domain here or domainer to domainer sale. Strange and funny video to buy insurance. Keep posting these end user sales. Thanks for sharing!
     
  16. Avijit Roy

    Avijit Roy Upgraded Member Gold Account VIP

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    pham90its New Member

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  18. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    @EJS has an article on the hippo sale this morning. He speculates it is probably a seven figure sale. What price do you think this domain probably sold at?

    He also links to a Fortune article that states the valuation of the company has reached the billion dollar mark for unicorn status.

    Assuming that the price is eventually revealed, and @DotWeekly tweeted on the hippo sale this morning, he is the master sleuth at digging high value domain name sales data out of company financial reports, do you think this will pull up the price of other domain names that include the name hippo, or will there be no impact on other names such as multiple words including hippo or other extensions?

    If I was at hippo I would make the sale price known as high value sales get publicity that will help the company in its growth goals as more learn of the service.

    Hopefully at some point we will know the price!

    Bob
     
  19. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    The best part is this: Hippo Insurance ranks at #1 for "hippo" although they use MyHippo .com for their corporate domain. Meanwhile, the parked domain Hippo.com is nowhere to be found.

    That's because MyHippo is ranked by Google based on the relevancy of the keyword to real services under that brand. Google doesn't care if you have the exact match .com sitting parked - it will never rank because there's no content on it that is worth ranking for.

    Moral of the story: your killer .com, or your not so killer .org, .net or dot .banana even, will never rank unless developed. Parked domains, and most of those with just a For Sale lander won't get even close to Google's #1 page.
     
  20. Soofi

    Soofi DomainX™ PRO VIP ★★★★★★★★★★

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  21. elevator

    elevator DnCombo.com VIP

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    Once more, thanks for latest sharing
     
  22. Domyboy

    Domyboy Established Member

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  23. Ali Adil

    Ali Adil Established Member

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  24. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO Gold Account VIP ★★★★★★★★★★

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    It shouldn't rank if not developed.
     
  25. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    My point exactly. A generic domain alone does not magically propel you in Google. URL forwarders, same thing.
     
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