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information 6 Startups That Purchased Domains This Year, with Prices

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When a company launches, acquiring a premium domain name is either impossible due to budget restraints or low on the founder's list of priorities. However, as startups grow thanks to increased user bases and access to funding, it's often wise to secure the best domain possible for the brand.

Below are six startups that have purchased domain names this year, complete with the prices paid for each domain name.


Koniku.com - $30,000

Neurocomputation company Koniku, based in California, has raised a total of $1.65 million in funding including a $1.4 million venture funding round in August 2016. After launching on Koniku.io, the company took the decision to upgrade to Koniku.com this year, at a cost of $30,000.

The domain was owned by investor Mike Mann, who boasts a portfolio full of several hundred thousand names. According to a tweet from Mike, he acquired the name for just $8 in April 2012 before making this five-figure sale earlier this year.


Lola.com - $550,000

In March 2017, fashion company BCBG Group filed for bankruptcy, with the brand listing liabilities between $500 million and $1 billion. One of the assets that BCBG owned was Lola.com, a domain that was once used by the company to promote their LOLA fashion brand.

The domain was sold in a court-ordered bankruptcy process for a fee of $550,000. Travel startup Lola Travel Company Inc. purchased the domain after raising $25 million in Series B funding in February 2017. The domain is an excellent upgrade from the company’s former LolaTravel.com.


Framer.com - $250,000

Developer tool creator Framer spent $250,000 to upgrade from FramerJS.com to Framer.com at the start of the year. In a sale concluded at marketplace Undeveloped.com, this Dutch company paid a six-figure sum to get their perfect name.

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The domain was sold by Big Apple Art Gallery, who used the domain to host a website for their custom framing business. The former owner of Framer.com has now created an app for framers, hosted on the FrameMe.com domain.


Squeeze.com - $150,000

A sale reported by Elliot Silver is that of Squeeze.com to FinTech application creator Squeeze. The Squeeze.com domain looks to have been acquired from Future Media Architects in early 2017 when it moved into the possession of Squeeze CEO Elias Janetis. Uniregistry revealed in September 2017 that the domain sold for $150,000.

Squeeze is currently using two domains, so this isn’t so much an upgraded domain as an additional domain. Squeeze’s landing page for its mobile app is based on SqueezeApp.com, whilst Squeeze.com hosts a deals website.


Yoco.com - $70,000

South African point-of-sale payments provider Yoco has been around since 2015 and raised $3 million in funding in March 2017. Selected as one of the top Fintech250 companies, Yoco’s founders originally purchased the Yoco.co.za domain name, the South African ccTLD.

In June 2017, Yoco purchased Yoco.com for $70,000 via the Uniregistry platform in a transaction mediated by Escrow.com. As of writing, Yoco.com forwards to Yoco.co.za.


Huny.com - $60,000

Smart home audio system Huny combines Alexa voice control and several other features into a speaker that can be placed anywhere in your home. Although the product isn’t actually available yet with the website currently telling visitors the product is coming in “Summer 2017”, the founders of Huny have been smart enough to acquire the Huny.com domain.

Huny look to have used both HiHuny.com and MyHuny.com but paid $60,000 to purchase Huny.com from Frank Schilling this year. As of writing, the name is being paid for by the buyer in instalments, according to WHOIS.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Inspiring sales, hope one sale like that for me, Thanks, @James Iles ,
 
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Squeeze is a great name imo
 
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Huny look to have used both HiHuny.com and MyHuny.com but paid $60,000 to purchase Huny.com from Frank Schilling

ahhh, he is again, he is again
when our name is there :D
 
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Nice piece of information.
 
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Squeeze is inspiring.

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UNITRAX

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I like Squeeze a lot, although it can sometimes be bit negative in financial world (e.g. "credit squeeze").
 
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IMO Squeeze.com sold cheap....
 
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Good to see LoLa there as i have LeLx
 
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