James Iles

6 Startups That Purchased Domains This Year, with Prices

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By James Iles, Nov 6, 2017
  1. James Iles

    James Iles NamePros Writer PRO Business Account VIP Trusted Blogger

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    When a company launches, acquiring a premium domain name is either impossible due to budget restraints or low on the founder's list of priorities. However, as startups grow thanks to increased user bases and access to funding, it's often wise to secure the best domain possible for the brand.

    Below are six startups that have purchased domain names this year, complete with the prices paid for each domain name.


    Koniku.com - $30,000

    Neurocomputation company Koniku, based in California, has raised a total of $1.65 million in funding including a $1.4 million venture funding round in August 2016. After launching on Koniku.io, the company took the decision to upgrade to Koniku.com this year, at a cost of $30,000.

    The domain was owned by investor Mike Mann, who boasts a portfolio full of several hundred thousand names. According to a tweet from Mike, he acquired the name for just $8 in April 2012 before making this five-figure sale earlier this year.


    Lola.com - $550,000

    In March 2017, fashion company BCBG Group filed for bankruptcy, with the brand listing liabilities between $500 million and $1 billion. One of the assets that BCBG owned was Lola.com, a domain that was once used by the company to promote their LOLA fashion brand.

    The domain was sold in a court-ordered bankruptcy process for a fee of $550,000. Travel startup Lola Travel Company Inc. purchased the domain after raising $25 million in Series B funding in February 2017. The domain is an excellent upgrade from the company’s former LolaTravel.com.


    Framer.com - $250,000

    Developer tool creator Framer spent $250,000 to upgrade from FramerJS.com to Framer.com at the start of the year. In a sale concluded at marketplace Undeveloped.com, this Dutch company paid a six-figure sum to get their perfect name.

    business.jpg
    The domain was sold by Big Apple Art Gallery, who used the domain to host a website for their custom framing business. The former owner of Framer.com has now created an app for framers, hosted on the FrameMe.com domain.


    Squeeze.com - $150,000

    A sale reported by Elliot Silver is that of Squeeze.com to FinTech application creator Squeeze. The Squeeze.com domain looks to have been acquired from Future Media Architects in early 2017 when it moved into the possession of Squeeze CEO Elias Janetis. Uniregistry revealed in September 2017 that the domain sold for $150,000.

    Squeeze is currently using two domains, so this isn’t so much an upgraded domain as an additional domain. Squeeze’s landing page for its mobile app is based on SqueezeApp.com, whilst Squeeze.com hosts a deals website.


    Yoco.com - $70,000

    South African point-of-sale payments provider Yoco has been around since 2015 and raised $3 million in funding in March 2017. Selected as one of the top Fintech250 companies, Yoco’s founders originally purchased the Yoco.co.za domain name, the South African ccTLD.

    In June 2017, Yoco purchased Yoco.com for $70,000 via the Uniregistry platform in a transaction mediated by Escrow.com. As of writing, Yoco.com forwards to Yoco.co.za.


    Huny.com - $60,000

    Smart home audio system Huny combines Alexa voice control and several other features into a speaker that can be placed anywhere in your home. Although the product isn’t actually available yet with the website currently telling visitors the product is coming in “Summer 2017”, the founders of Huny have been smart enough to acquire the Huny.com domain.

    Huny look to have used both HiHuny.com and MyHuny.com but paid $60,000 to purchase Huny.com from Frank Schilling this year. As of writing, the name is being paid for by the buyer in instalments, according to WHOIS.
     
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  4. James Iles

    About The Author — James Iles

    Writer for NamePros.com, domain name investor and broker. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 467th blog post on NamePros. View all blog posts

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  5. Comments (15)

  6. SamDam

    SamDam Established Member

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    Inspiring sales, hope one sale like that for me, Thanks, @James Iles ,
     
  7. kandyan

    kandyan Established Member

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    Thanks..
     
  8. TOP Registry

    TOP Registry Restricted .TOP Staff

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    Thanks for sharing.
     
  9. DnEbook

    DnEbook DnEbook.Com VIP ★★★★★★★★★★

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    Squeeze is a great name imo
     
  10. creataweb

    creataweb Top Member VIP ★★★★★★★★★★

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    Nice sales
     
  11. fastcool

    fastcool Established Member

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    ahhh, he is again, he is again
    when our name is there :D
     
  12. Sumit Agrawal

    Sumit Agrawal Established Member

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    Nice piece of information.
     
  13. Haykay2005

    Haykay2005 Active Member VIP

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  14. youaintme

    youaintme Established Member

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    Lola Squeezes
     
  15. Smiles76

    Smiles76 Established Member

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  16. jaybuk

    jaybuk Supportive Member NamePros Supporter

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    I would disagree on just about every level and so would the execs that made these purchase decisions.
     
  17. UNITRAX

    UNITRAX Established Member

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    Squeeze is inspiring.

    -----------------------------------------------------------------------------------------------------------------------------------------------

    Enfreeze.com
    EverFreezing.com
    BeCooled.com
    EverCooling.com



    UNITRAX

    .
     
  18. Bros

    Bros Active Member VIP

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    I like Squeeze a lot, although it can sometimes be bit negative in financial world (e.g. "credit squeeze").
     
  19. maxtorz

    maxtorz Established Member

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    IMO Squeeze.com sold cheap....
     
  20. Isac

    Isac I choose Humanity Business Account

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    Good to see LoLa there as i have LeLx
     
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