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domain Zandango.com

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How do I value a name like Zandango.com. It gets a couple hundred hits a month and 15% click through to movie ticket ads. I don't even know what it means, but maybe it's people thinking Fandango is Zandango. But, even without Fandango, Zandango is a cool sounding names.

Same thing for Zoobie.com. It's meaningless as far as I can tell, but it gets almost as much traffic.
 
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good question
 
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I'm not sure if you would face trademark issues with that, with it only being one letter off from Fandango. I think it's a little bit too long to be brandable (took me about a month to remember Fandango and that required constant drilling in my mind), probably low to mid $xx.
 
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