The perfect question Pierre, I'm not wasting another 30mb researching a European concept that will only sell in Europe. Nnamdi, you need to explain your idea, do not expect semi-pro/hobby Appraisals (I have a mail box full of 'Please Appraise Blahh') without more pedigree information. Unless the name in question is 'BobsElectrical.com', you and everyone else need to provide more basic information and your own personal basic aspirations for the name.
Regards.matt