

XYZ.coffee because is it brandable, newer generation, more flavor and very easy to remember. Above all; Ahh it is also chips 3L?So what's the conclusion, which one won?
@mad409If I owned a coffee brand named xyz coffee then I'd go with xyz.coffee like ZapNano said. If I owned a coffee company with another name, or coffee products etc. then I'd pick coffee.xyz.
Kind of like ecoffee.com purchased coffee.coffee for $14.5K recently as a redirect. They wanted coffee as a keyword but got the extension too. Good purchase on their behalf IMO..

