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As you probably know, getting visitors to your site from the search engines is one of the best ways to generate traffic and sales.
You can get free traffic from the search engines or pay for it through pay-per-click.
The drawback with search engines is that your link is shown alongside so many others.
A typical visitor will click each link, take a quick look at the website and if it does not immediately appear to address their particular requirement, they'll click the Back button and try a different link.
This means that when you receive a visitor from a search engine, you have just a few seconds to convince them that your site addresses their need.
Visitors will typically do little more than read the top line of your page to decide whether it provides information or products that they are looking for.
This means that many visitors will decide that your site is unsuitable and leave, even if the site does actually provide the information or products that they wanted!
This means lost business from free search engine traffic and wasted money for pay-per-click traffic
To illustrate this problem further, here's an example.
John's website sells a book providing general financial guidance on a variety of common areas.
A visitor is searching specifically for "mortgage advice".
John's book includes mortgage advice, so the search engine has included his site. His web page shows the headline at the top of the page as "Financial Guidance For Everyone".
A visitor seeing this decides that this doesn't match what he's looking for and leaves the site, even though John's book did include the information he was looking for.
Now consider what would happen if John's headline was "Looking For Mortgage Advice?".
Since this exactly matches what the visitor was looking for, he is much more interested in John's site and takes the time to read John's web page. As a result John has the chance to make a sale.
This example illustrates the power of making your web page look immediately relevant to visitors from search engines.
In this example, the rest of John's page is not altered in any way. The only difference is the headline.
Obviously if John's book isn't relevant then he will not get a sale (although in this case, the search engine should not have found John's page in the first place).
Assuming John's book is relevant, he is much more likely to get a sale from someone looking specifically for mortgage advice, simply because they will take the time to read his web page.
Tests have shown that having a headline that exactly matches what people are looking for can substantially increase your sales when getting traffic from the search engines.
Search Phrase Customizer is a brand new, easy to use tool which helps you benefit from this fact automatically, by displaying a headline that exactly matches what the visitor is searching for. And, more than that, you can also customize your page so his keywords appear wherever you select, anywhere on the web page!
Note: I used this on my Carrie Underwood site. People searching for "Carrie Underwood Pics" on Google and entering my site would be greeted with "Looking for Carrie Underwood pics? You found them!" at the top of the page... and guess what? They stayed longer than they might have otherwise. Longer stays mean increased sales!
Want a copy of this amazing software? Post :sold: to claim yours!
Send $6.99 via PayPal to [email protected]
Don't Miss Out!
PM me with any questions!
You can get free traffic from the search engines or pay for it through pay-per-click.
The drawback with search engines is that your link is shown alongside so many others.
A typical visitor will click each link, take a quick look at the website and if it does not immediately appear to address their particular requirement, they'll click the Back button and try a different link.
This means that when you receive a visitor from a search engine, you have just a few seconds to convince them that your site addresses their need.
Visitors will typically do little more than read the top line of your page to decide whether it provides information or products that they are looking for.
This means that many visitors will decide that your site is unsuitable and leave, even if the site does actually provide the information or products that they wanted!
This means lost business from free search engine traffic and wasted money for pay-per-click traffic
To illustrate this problem further, here's an example.
John's website sells a book providing general financial guidance on a variety of common areas.
A visitor is searching specifically for "mortgage advice".
John's book includes mortgage advice, so the search engine has included his site. His web page shows the headline at the top of the page as "Financial Guidance For Everyone".
A visitor seeing this decides that this doesn't match what he's looking for and leaves the site, even though John's book did include the information he was looking for.
Now consider what would happen if John's headline was "Looking For Mortgage Advice?".
Since this exactly matches what the visitor was looking for, he is much more interested in John's site and takes the time to read John's web page. As a result John has the chance to make a sale.
This example illustrates the power of making your web page look immediately relevant to visitors from search engines.
In this example, the rest of John's page is not altered in any way. The only difference is the headline.
Obviously if John's book isn't relevant then he will not get a sale (although in this case, the search engine should not have found John's page in the first place).
Assuming John's book is relevant, he is much more likely to get a sale from someone looking specifically for mortgage advice, simply because they will take the time to read his web page.
Tests have shown that having a headline that exactly matches what people are looking for can substantially increase your sales when getting traffic from the search engines.
Search Phrase Customizer is a brand new, easy to use tool which helps you benefit from this fact automatically, by displaying a headline that exactly matches what the visitor is searching for. And, more than that, you can also customize your page so his keywords appear wherever you select, anywhere on the web page!
Note: I used this on my Carrie Underwood site. People searching for "Carrie Underwood Pics" on Google and entering my site would be greeted with "Looking for Carrie Underwood pics? You found them!" at the top of the page... and guess what? They stayed longer than they might have otherwise. Longer stays mean increased sales!
Want a copy of this amazing software? Post :sold: to claim yours!
Send $6.99 via PayPal to [email protected]
Don't Miss Out!
PM me with any questions!
