Domain names are an important part of your new business and having a top level domain builds trust and credibility. However, obtaining such a name is often fraught with high costs and difficulties.
It is a common problem for new business owners – their brand or company name is already registered as a domain name and either is being used or is parked and for sale.
This leaves you with the options of acquiring the name for a sometimes-large amount of money or alternatively, choosing a different domain.
Why not choose a lower-level domain?
To start with, you may be surprised to learn that industry specific domain names can actually cost a large amount of money too. Lower-level domains which are specific or memorable have less demand than top level, but they still have considerable demand. From an SEO and marketing perspective, a lower-level domain such as .io or .xyz will not command such respect from either users of search engines. In addition to paying for the domain, you will also need to spend to build trust and when you consider this is main reason you would spend big on a domain, you realize that it just doesn’t make sense.
read more (einnews)
It is a common problem for new business owners – their brand or company name is already registered as a domain name and either is being used or is parked and for sale.
This leaves you with the options of acquiring the name for a sometimes-large amount of money or alternatively, choosing a different domain.
Why not choose a lower-level domain?
To start with, you may be surprised to learn that industry specific domain names can actually cost a large amount of money too. Lower-level domains which are specific or memorable have less demand than top level, but they still have considerable demand. From an SEO and marketing perspective, a lower-level domain such as .io or .xyz will not command such respect from either users of search engines. In addition to paying for the domain, you will also need to spend to build trust and when you consider this is main reason you would spend big on a domain, you realize that it just doesn’t make sense.
read more (einnews)
