Whenever we do something online we should do so with the intention of creating a call to action – whether it is a like, a comment, a share, getting in contact, making a purchase, and so on. Creating content and building a website is only half of the journey. It’s a shame if you’re creating awesome content for your brand but no one can find it. This is where backlinks come into play; they are the backbone of your website and a major factor that drives search engine optimization (SEO).
Read MorePeople often underestimate the power of promotion. In reality, you should be spending more time promoting your content than you do creating it. Don’t be afraid to use self-promotion to get yourself started. In spite of seeming obnoxious, egocentric, or potentially too Kanye West, if your work is genuine and adds value, you should absolutely toot your own horn...
