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Non-Premium Renewal
Look at it from a domain investing standpoint. Do you agree or disagree that when end users have more choices, those that want to use alternate extensions, it gives you less bargaining power or more? Somebody comes at you with x, you reply with y, they go and get another extension and pay z. Some of them are very similar, wouldn't be hard to do at all.
I can read sales charts. This isn't some super secret information. I think some of you avoid them like the plague. You don't want to look at reg numbers, don't want to look at sales, don't want to look at any real data. Just want to say, let's wait 10-15 years and hope and pray.
What are your sales?
Usually company names are available for Reg fee unless somebody's squatting on it. Then they can always get their company name in one of the general new extensions, again for reg fee.