$600-$900 wholesale.
Find a good SEO gent and you could hit low $2,000 to $3,000 , :imho:
True "end user" (With intent to develop into a site selling a commercialized good and/or service) is limitted, but with some SEO of your own you could sit on some nice parking revenue in the short run.
The keywords are strong, certainly brandable, and no effective TM issues.
Nice one.
-Allan