It is too early to invest in playful, brandable or similar new gTLDs if one wants to achieve some good profit with them.
I would prefer your.money - as this can be picked up by large company, which can pay a lot.
ur.money - is nice and cool, but can not see serious end user with budget wanting it - and that should be our aim
It seems though it has only standard renewal - I would probably keep it, and wait for few years, as it is not bad name and can make XXX-low XXXX in few years. Just not in 2017 yet, imo.