I see what you were thinking with the name, but I personally wouldn't value it more than registration fee.
It's never promising to search a single word name on Google and find that the first three pages are dedicated to defining the word.
It's good that Forbes has used the word, and good to see it used on Twitter, but that alone doesn't give the name value. You want to see existing businesses using the word as a part of their brand, as a way to describe what they sell/do, or as part of a campaign.