I think its worth more than $100. First thing that came to mind was "Univeristy of ALBany." I think its worth around $150+, alot of acronym potential especially with the leading 'U'
university of alberta, or albama comes to mind when i see the name.... good educational name... if you find the right end user there is no reason why you could not get low $1,xxx... as others have sold for that... the U really helps...