Read that again
carefully.
This is terrible and much different than the original contract that allowed the licensee to market
"and manage" its ccTLD
"indefinitely". The new contract actually returns control of the
management back to Tuvalu.
"In January 2002 .tv Corp. became a wholly owned subsidiary of VeriSign Corp., which bought it for $45 million in an agreement by which Tuvalu maintains control of the management of its domain name."
Tuvalu Regains Control of .TV
The situation is actually worse than I thought considering this new information. IMO.
Worse, how so?
Perhaps the country learned their lesson not to give control of their most precious asset "indefinitely" to another party. Maybe it was wise to modify terms when Verisign acquired the TLD-rights to ensure that the Government can grant those valuable rights to someone else if Verisign fails to generate enough revenue/awareness/adoption to make the Government happy.
They are giving Verisign till 2016. Perhaps that date is so far away that VRSN isn't losing sleep and that's why the TLD is operated the way it is (love it or hate it), but as that date nears, (if VRSN wishes to renew/re-up) I believe VRSN is going to do some serious promotion, maybe even huge discounts, whatever they can, to generate sales & awareness to make Tuvalu grant them more time. If not, then another competitor will be waiting to pay Tuvalu for the rights or Tuvalu will hire their own team to manage the TLD in-house.
If your fear leads you to believe that in 2016 your .TV domains are at risk, or that prices will fluctuate, become much more expensive, etc... only time will tell if those things will happen. But the opposite could happen... Tuvalu could lower prices, they may discontinue the Premium pricing, they could choose to do anything they wanted to do...
But why are you worried about 2016 in 2009? There are going to be many things to worry about in the domain industry between now and then, some far worse than what happens to .TV --- other registries are discussing price hikes/caps as we speak.
But the issue here is whether or not anyone should be worried about 2016 and how it effects .TV, true... well this is a decision that everyone has to decide on their own and weigh all the options. On my end, I'm not going to wait until 2016 to make a decision. Too many people live life as a spectator, booing or cheering but never actually getting into the game to play. If someone chooses to sit on the sidelines to watch what unfolds (where its safe) with the dream of someday being able to join in the action, that's fine with me... that's why stadiums have so many seats. But I'd rather be on the field, fighting to win, yes it is risky but the rewards are great. And, yes sometimes you will lose, but the times you win are worth it. There's too much money to be made TODAY, and in the meantime between now and 2016. It is almost 2010. That's 6+ years to make money. I'm not worried about the longevity concerns of building my business on a TLD that may evolve in 2016. Neither am I concerned with any price manipulation that may occur at that time. I've done my research, and between now and then there is a solid foundation to build upon, there is plenty of time to build, launch, grow and earn enough money to make a decision at that point in time... and by then, I'll have the funds necessary to "cover my ass" or negotiate the right deal with the people managing .TV, be it Verisign, a Competitor or the Government of Tuvalu itself.
One thing to keep in mind is the release of all the new TLDs ICANN is planning. This is a gamechanger... a tectonic shift... the marketplace and the industry will not be the same. If a TLD registry, be it .TV or .SC (Microguy, you always point back to their price hike) wants to compete in the future, they will have to re-think their pricing policies to remain competitive. And as I said before, and many have said or thought about this: what if domains are no longer relevant in the future? What if we all navigate the internet using different tools? What if the internet has evolved so much we wouldn't be able to recognize it if we saw it today? What if the internet dies tomorrow?
Too many "what if" questions... you can spend your days asking yourself all these things... spend your nights worried about the future... spend your life watching other people succeed/fail...
I'm not saying don't plan for the future or ignore 2016. What I am saying is that I don't see it as a barrier to investing in .TV or developing .TV under those terms. If you or anyone has identified a huge problem looming, please elaborate as to what your fears are concerning 2016.
Either way, good luck.