I like your attempt with the "true DeFi" idea or" "truly DeFi"...but its not necessary
Something is either decentralised, or not decentralised...there is no in-between. Having a brand that is "truly DeFi" is indicating that "there are DeFi brands out there, but this is TRULY DeFi"...I just don't get it. Again, something is either DeFi, or not DeFi...the word "truly" is unnecessary in that regard
If i own the domain dog.com, and someone else has trulydog.com...truly dog is dumb. Its either about a dog, or not a dog..."truly" doesn't come into it. I'm using this vague example to explain my point, the "truly" isn't that necessary to use - Its a small point that makes a difference
I don't like the domain because of this. Optimistic view: Pitch $49 - $199, otherwise drop