I kinda agree with you regarding plural and so on, but I dont see that this one has it going here, it sounds way better with "Travel dot TV" then "Travels dot TV" hehe, which it can't obviously be called, but it is.
Don't get me wrong, im not saying it isnt valuable and worth holding, im only saying that it can't be measured in value as it's in the plural form.
I'd say low/mid xxx to resellers, endusers low/mid x.xxx .
Good luck, I would personally hold on to it for a good while

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Take care,
Andree