Its a huge hobby, be it "train spotting" or model building, but I think that renewal price hurts it a great deal... I think it is all its money at the renewal price.
The renewal makes it almost impossible to sell reseller. Therefore it has only true end user value and as such is a somewhat non-liquid asset which is a carrying risk.
I wouldn't be surprised if the repricing for this came back as >$2000 and whoever has the backorder at name pulls out.