Traffic the most important measure of domains value?

[ildarius]

Hi

I see the traffic estimates always come up when people evaluate domain names.

Is that the most important measure?

Does that mean that a low traffic domain cannot be sold for over 100$?

 

[DubDubDubDot]

Very few undeveloped domains have meaningful traffic.

The only people who care about the trickle of traffic that undeveloped domains have are those who play the parking game. They are looking for typeins and residual traffic on previously developed domains, hoping to scrape enough out of them to cover portfolio renewal fees and have leftover profit.

If you have a video site domain that gets 10 hits a day, some domainers will label that "Has great traffic!". But that is nothing to the end user who wants the domain for a project where the traffic needs to go into the tens of thousands a day to call it a success. The only thing he is considering is the name's brand value and pretty much nothing else.

It doesn't matter if the domain gets 1 hit a day or 100 hits. 1 Million Google results for the keywords aren't worth anything extra. He isn't paying for high Google monthly search rates either. Nor is $8 PPC going to sway him. This is all domainer BS that works only with other domainers.

Again, branding value. That is where it's at.

 

[owntype]

Targeted traffic are valuable.

 

[instant87]

In some cases, yes. However, in domain auctions, traffic can be easily faked.. so you need to be sure where the traffic is coming from.

 

[SpareDomains]

Very few undeveloped domains have meaningful traffic.

The only people who care about the trickle of traffic that undeveloped domains have are those who play the parking game. They are looking for typeins and residual traffic on previously developed domains, hoping to scrape enough out of them to cover portfolio renewal fees and have leftover profit.

If you have a video site domain that gets 10 hits a day, some domainers will label that "Has great traffic!". But that is nothing to the end user who wants the domain for a project where the traffic needs to go into the tens of thousands a day to call it a success. The only thing he is considering is the name's brand value and pretty much nothing else.

It doesn't matter if the domain gets 1 hit a day or 100 hits. 1 Million Google results for the keywords aren't worth anything extra. He isn't paying for high Google monthly search rates either. Nor is $8 PPC going to sway him. This is all domainer BS that works only with other domainers.

Again, branding value. That is where it's at.

good post that I agree with as for the last 7 years or so all of the domains that I have sold to end users I can't recall any of them asking for traffic stats and 99% of my domains were purchased for $7 and have sold in the 1-10k range so very possible to achieve more than $100, traffic is an added bonus but end users don't care about it like a domainer does, funny thing is most of my bigger deals turning $7 domains into 5-10k involved domains that had zero traffic while some of the higher traffic domains I have rarely get offers.

 

[ildarius]

Great replies.

Can you elaborate on

branding value

?

 

[SiberForum]

I suppose that domain name length is also very important factor and that influence on the price value.

 

[matrigaldo]

If you talk about non relevant traffic (i mean up to 30 visitors/day) i agree with others, it would cares only for domainers playing the parking game.
But if you have a relevant and genuine traffic (over 30 visitors/day.. like 100/day), it has value even for many end users.

 

[DubDubDubDot]

Great replies.

Can you elaborate on

branding value
?

Two extreme examples...

321-love9.net being limited to use by spammers and Bing.com's ability to be in TV commercials.

 

[firefly]

DubDubDubDot is so spot on it's scary.

If you sell to domainers, traffic is the number one thing they will look at. A domain without traffic is useless to someone who's in the game for purely parking purposes. If they are expert flippers it may have some value to them though as a name to target to enusers, but it would have to be something brandable and they would pay as little as they could to maximise possible returns.

Endusers tend to focus more on the name and how it will play a part in their online identity and the brandability of the name.

 

[pan2588]

That's right, if the domain has no quality traffic, don't expect a high price for it.

 

[discovernow]

It depends if traffic is related to high-ticket items. For example, a real estate domain that get's 200 unique visitors a day is worth more than let's say a name that sells socks that get's 400 visitors a day. Commercial value is a key factor to look at.

Thanks, Jim

 

[dungto]

targeted unique visitor is most valuable, you would almost make no money with domain contains hpk or trade marked one. no visitor no income.