One myth i can think of is about brandable domains.
For Example - Wommera.com
I saw it as - Womm ( Word of mouth marketing)+ Era or Women's Era
Womm - verb. to chill out/( Urban Dictionary)
Dictionary Meaning - a wooden rod with a hooked end used by Australian aborigines for throwing a spear
I thought people can use this for a domain name who are catalysts to a business.