I like it a lot. If a mortgage company were to come into existence and its name was ChicagoHome man that would be sweet for you . . . and them!
Otherwise I still think there is a market for chicago home loan, but think an existing mortgage company might redirect it! Take Suntrust for example, they are a bank and make tons of loans. I have a few, and they aren't all "SunTrust" loans, but they are all suntrust "owned" loans . . . if that makes sense.
Valuation 3XX-18XX