A customer walks into the Ford showroom and the agent shows them the cars.
Customer: where the ultra premium cars e.g. the ones that are above $500K.
Agent: we have those too but in a different building, viewing are by appointment only and there is a fee of $19.
Customer: $19? Are you kidding me? I'm not paying $19 to view your $500,000 cars.
Agent: we get 1000s of people per months asking to see the cars, 99% of those people never actually want to buy the car. Also there is an upkeep for the agent, and cleaning for the car.
Customer has two choices:
Customer: I am very interested and more than happy to pay $19, thank you for your time and best regards to the cleaners.
OR
Customer: I'm not paying $19 to see the $500,000 car. Goodbye.
Which option do you choose?