Keywords Everywhere plugin is showing only an average of 10 searches per month for "Super Business Cards" so I'm not too sure it's EMD status is worth much.
18 letters, too long? Mmmmm, pretty much, but not as bad as many I have seen.
By "5X range", do you mean $XX,XXX? If so, that is end user pricing. I personally do not see that for this domain. However, actual selling price depends on numerous factors.
What is your strategy to sell this for XX,XXX to an end user?
Do you have
- good prospecting skills,
- good negotiation skills and
- good influencing skills?
If not, forget that XX,XXX. The domain isn't going to sell itself at that price. It's not that kind of domain.
I can see as high as low to mid X,XXX, though.