As is reg fee, needs branding/development. Stooz gets about 2500 hits in google, very small usage.
To google is an old cricket term, i.e. to bowl a googly, but its usage was very rare, from around early 1900's.
Also from the wikipedia:
Google - the name started as a jokey boast about the amount of information the search-engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. The word was originally invented by a 9-year old boy Milton Sirotta, nephew of mathematician Edward Kasner in 1938 during a discussion of large numbers and exponential notation. After founders—Stanford grad students Sergey Brin and Larry Page—presented their project to an angel investor, they received a check made out to 'Google Inc.'!