I like the first one. BUT, it seems a little unclear as to what we're racing for. I mean, we know, but will others?
Having said that, if you got the attention of some news organization, they might want to use it for their coverage. But again, this is time sensitive. Once its done, this won't be worth much. I would say:
End User: mid to high $XXXX.xx IF you could find the right end-user.
Parking Revenue: mid $XXX.xx
Immediate Resell: high $XX.xx