question So...How do you feel about your brandable portfolio in 2022?

[dave321]

I took a pretty big leap last year, and built up my portfolio to about 1k domains all in BB and SH.

I just paid about 10k in renewal fees. ( thank God for doordash) lol

Sales are steady but they are slow. Not quite like the good old days where i hear... it was normal to get a 5% annual conversion rate.

I'm hoping as my portfolio ages, my conversion rates will increase....is that even a thing? Lol

As these platforms become more competitive, I'm slightly reluctant to invest.

I'm skeptical about the future of brandable domains....

But I'm reeally hoping as my domains age, the conversion rates will increase.

What do you think?

How do you feel about your portfolio? Are you still building it? How do you feel about the future?

Looking forward to this conversation!

 

[Reallybigidea.com]

OP share your portfolio link for us.

 

[biggie]

Hi

i'd like to see example too.

imo...

Hi
still waiting for OP to give example.

imo....

 

[dave321]

Just asking around on the forums, Ive come across a few pretty big players over the last few years and these are the numbers that I've been getting and I've consistently seen a drop in what people are telling me.

In the very beginning it was not uncommon at all to hear of people getting 5% conversion rate a year.

2% it's what I usually get on my afternic names that I just let drop when they don't sell.

1% is the absolute worst number I have ever heard when having this conversation.


Regardless you make a good point.

Competing with quality names perhaps should keep the numbers on track when up against fresh meat.

I just hope it doesn't get below 1%

Also I'm hoping as the better domains begin to age the conversion rates will go up or at least stabilize.

 

[dave321]

I have never heard of anyone maintaining a 7% passive end user sell-through rate. Domain investing is mainly a numbers game, if you have enough quality domains some sell in a given year.

Brad

You never heard these numbers when brandbucket was New when brandables first hit the market place?

As far as maintaining these numbers I definitely I have never heard of that myself. In fact my point was is that they have consistently dropped since the marketplace opened.

My portfolio is fairly new. Barely at 2%.

I'm just hoping it stays that way. But after hearing your experience, I'm encouraged actually.

I am curious, when you're talked about selling to end users are you talking about marketing it yourself or selling through these platforms?

I keep hearing that I need to start selling to end users directly. Keep meaning to look into that. Not sure how lucrative it is or how much time it would take etc

 

[dave321]

When I am referring to passive end user sales it means -

1.) End user prices, which means in the thousands. Basically I am not selling domains for $199 or $280 or something. If you do your sell-through rate could be much higher.

2.) Passively. I just sell domains via venues like Afternic, Dan.com (or other landers), or direct email inquiries when people come to me. If you proactively sell domains you might have a higher sell-through rate.

Brad

I see. All my names are on sh n bb...2k plus.

Our cr is pretty much the same Im sure

 

[biggie]

Could you give me an example of a "brandable" domain you are talking about? If you don't want to give one you own, just give me an idea and also a price range.

Hi

i'd like to see example too.

imo...

 

[TopBrandsForSale]

It is annoying given the parent company is already taking 20% of the base price. It's been happening for a while now.

Really annoying! So there is nothing we can do about this?

 

[zomainhacks]

On closer inspection this seems to be a regional thing.

Here is a USD price at au.godaddy.com

Show attachment 213044

And the (correct) USD price at godaddy.com

Show attachment 213045

I think they use dynamic pricing like many airline companies do.
It would be interesting having similar pricing options on Etsy and other similar services.

 

[zomainhacks]

Thank you! But doesn't it impact negatively on your sales? I mean this is a huuuge markup!

Haven't been in the industry enough time to appreciate how much this impacts STR.

Consider also that domain priced to high or too low might not be showed on some Afternic network partner registrars.

 

[TopBrandsForSale]

what about the one you said that is not for sale? is that showing up?
For other countries you may see different pricing that has to do with various factors. Sounds to me like tax and U bet if you seach in the US and then login using an Italian address you are going to see an increase in the price in the cart due to tax.
Pricing can also vary due to exchange rate but 900 dollars is not an exchange rate issue.

Wow this is crazy. Italy is such a thief country regarding taxes!

 

[blogspotter]

GD adds a markup to aftermarket domains bought via GD domain search, no way to avoid this as far as I know (maybe listing for same BIN afternic price on GD auction might help, but never tried it).

Where did you see this?
Godaddy doesn't add any markup to any of my AFternic names and I track them diligently.

SOme AFternic FT partners do add a mark-up and namecheap offers a discount.

But on Godaddy it is the same Price for all my names. Maybe you listed them on godaddy separately?

Hi, my domains are listed on Afternic.
I was searching for my domains on GoDaddy.
Do you know why I see the price 900$ higher? (Listed at 3795$ at AfterNic and seen $ 4.849,00 at GoDaddy)
Also, another domain which is also listed ad AfterNic, doesn't appear as BIN.
It's written, this domain might be available, buy our brokerage service first.
Do you know how can I avoid this?
Thanks!

There must be some issue with the disparity on Godaddy and Afternic. Did you check if the names is listed on Godaddy with that Increased Price?
Try deleting it on godaddy listing and re-adding on Afternic.
Or it could be an error. You can write to them.

Regarding those that don't appear as BIN, if the name is under 60 day lock or is not fast transfer eligible, then it will be on the standard network and it will be shown as "Get it"

There also are are the usual errors like names not appearing, but they will fix it if you reach out with screenshots

 

[zomainhacks]

Not sure what I want to do with BrandBucket lol

Me too, but recently I've received an email from BB that makes me thinking that now they accept listing on Afternic.
I've sent an email to them to have clarified it but still haven't received any reply.

If they allow AN listing I will be happy to list way more names there.