I agree. Highly brandible. But I think to get any real, substantial value, you'd have to devlop it. However, could go for as much as low XXX if you are a good salesman, undeveloped and sold to an end user.
Look at NetMechanic.com. A popular SEO/webmastering tool site created by a university professor - from what I understand. That domain is really not that descriptive at all with no real searched words but it is highly brandible, just like yours, :imho:.
However, do realize that this SEO market is very saturated. A lot of is is just BS, but saturated nonetheless as it is hard for the average person to really know what SEO info is bunk and what SEO info is at least fairly good and therefore easy to get away with an SEO site that has bad info.