Search Engines

[jecn100]

Hi just wondering if you could help

My web site is rank 11th in goggle and 12th in AOL under the search term Book Scotland Direct, but it under the search term Scotland it does'nt show up. Within the top 400 any reasons way.


Cheers Justin

 

[identity_00]

Because the keyword "Scotland" is much more competitive and brings in way more traffic. Hence... more people want to be on the first page for that keyword.

Your on the first page for "Book Scotland Direct" because there are less people, if any, really competiting for it and it probably doesnt bring in that may visitors (Eventhough i havent looked).

Good luck.

 

[jecn100]

Thanks for the reply

Do you know how I could get into the top ten using the keyword Scotland. I know you have to get links back to your site but is there a faster way other than Overture

Thanks justin

 

[identity_00]

Tons of links pointing to your site with the anchor tag "scotland".
Tons and tons of links.

Look up the top listing with marketleap and see how many links they have to get as estimate.

 

[adam_uk]

gonna be very hard to get on the top 10 with for the term scotland

 

[turnkey]

One way is to see what sites are on the top 10 and see if you can advertise on them. banner ad's or links might work. If you can not beat them Join them

Another way and yes it can be called cheating, But I call it investigation is take a look at there meta tags and see what they are using and maybe add some of those key words in yours.

Another and MUCH MUCH better way is by adding content and with the keyword "Scotland" In as many places that makes sense on your site. Many of the engines check content and if you add content with this keyword this might help.

Hope this Helps good Luck

 

[pinkfluffybunny]

Ask the search engine how much the bid is on "scotland".

Most one word keywords are bid on/ pay per click. Keyword bidding means that you can bid on terms which surfers use when they search so that your site can be shown above the competition

It may be cheap, but then you don't really need high school kids looking to do a homework assignment to come to your site.


It would be better to target the keyword phrases that people use to find your type business. Do you know what they are? Why not?:

What is your first choice of customer - people looking for a hotel....?
Build sections for each.

What is your target audience? Americans, europeons, etc?

What do the statistics show are the most search for term in that category?
Read some demographics - know who to traget, what they're looking for
(one small example - http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=33 or http://www.clickz.com/stats/markets/travel/article.php/3316311


Lets examine your site:

#1. Take the stupid page right click protector out of it (I didn't have to hack it to get the contents, no one else does - That damn pop up java crap is only going to piss off customers)

#2 I'm sure your site is confusing the hell out of the search engines by having "all" the hidden links in the page. They think you're lying about what your site offers:

Did you do this on purpose?
Example:

href="http://www.harperandcroft.co.uk/">full
colour printing</A> - <A
href="http://www.spiritlighthome.com/SpiritWorks.html">*</A> - <A
href="http://toraor.50free.net/">Reiki</A> - <A
href="http://www.home-business-funding.net/Personal-Success.html">Home Business
Opportunity</A>

Remove all that stuff, it's got nothing to do with hotels, motels, b&b's, etc.

There are three separate areas that have them hidden in the Z-index.

#3 How long do visitors stay when they do come? Under 20 seconds I bet.
Tell them what your selling on your home page and every other page you have. Scotland Book what direct? Opera tickets.

#4 Develop a page or even better pages for each category, and develop separate keyword phrases for each. (stats show people tend to type phrases when searching more than keywords).

What keyword phrases do the type for your business?
If you want traffic you'll do the research.