I'm very new to domaining, but I am not new to companies looking for new names for products, or even for new businesses. Marketing teams, boards of directors etc sit around for hours discussing products and trying to come up with names for these things that they can get a .com domain for. I see lots of people on here getting really excited about .net's, .org's, .info's, .mobi's etc - but I doubt too many CEOs are sitting in a meeting going "can we get the .mobi for this?".
SASO.com is hot. It could be a product, almost sounds a bit sexy, it could be an easy acronym. I don't know how you market something like this, but I would have to think if you found the right buyer you could get a huge price. You need to find a way to sell it to an end user.
Good luck.