unless you are able to corelate it to a marketable/saleable term & develop it.. I couldn't find any (few war/army terms but no many commercial choices). To make matters worse, it is a .ORG
Behaviorists.
- Dog trainers
- People specializing in children's behavior.
Reinforcement is a commonly used term among applied behaviorists and behavior modification specialists - reinforcement is something (positive or negative) that serves to strengthen a particular behavior.
Look for informational sites, behavior groups and organizations or behaviorist business sites with a lot of information (behavior geeks love to expound on the subject ) and pitch it to them. Dot org works well in an informational context.
As for how much you could get - depends on who's interested. Sorry not to be much help there, but maybe this will give you some ideas to help sell it.