- Impact
- 52
People seem to take for granted just how early the internet has been around in comparison to even our recent history. We are in the equivalent of the early 1940's as far the development of television was concerned. Look where the TV is now?
The web is still in diapers and many of the .TV names we are buying today in some cases will put our grandchildren through school. There is no telling how high the value of this real estate alone can climb. More important, what other models of revenue will take off besides the traditional .com traffic model?
To dig your feet in the sand and ignore this is foolish but I'm thankful for all the .com hardliners out there. They are naive to think there .com names are untouchable. The beautiful thing to me is that time and time again people that missed the first .com land rush have chased the .com phenomenon with other TLD's like .us .info and .mobi when right under there nose was the true challenger all along .TV Yes it was a country code, yes there were premiums, yes there were early marketing mishaps, that's what threw those people off the scent. .TV was always a different animal and thus albeit a few people on this board many turned there nose to .tv. Make no mistake many on this board will tell you, it has been a long journey to get where we are today, but the technology needed to catch up with the extension and it finally has.
I am still relatively new to .TV I started buying names and tracking it in October 2005. in just two short years I have seen tremendous growth and movement in both development and the aftermarket. IMO we are still near the ground floor in terms of where the .TV space is headed. The extension will grow and mature and premiums will be looked on as good business moves and profitable endeavors. Once again a different model then .com. .com is not going anywhere but there is room for both and IMO it isn't close as to what the 2nd best .TLD will be long-term.
My personal feeling is the premiums will turn out to be a great thing for those of us with the foresight to move on them when we did. I agree with Equity when he says that if not for the premiums many people would be left in the dust on some great names. However, what also gets overlooked as the number of great .tv names not in the premium system that can still be had on the aftermarket in the $500 to 2K range. That said, the time is here IMO when the cost of premium fees will be nothing more then a write off for money making businesses.
To me a name like PalmSprings.tv for $500 a year is dirt cheap in comparison with the commercial potential for the name. Personally I'd rather own PalmSprings.tv then any other Palm Springs TLD except of course PalmSprings.com (and that goes for all Geo.tv's by the way)
In many cases we are talking about buying premium names that are 500-1K a year, that are conducive to video, where the .com alternative would be 7+ figures easy. Do the math, 1K a year for a very brand-able name that IMO in many cases can end up being superior to the .com counterpart. History will look upon many of the premiums bought during the last 2 years as steals IMO.
In more and more cases KeywordChannel names and other video related regs are only being picked up in either .com or .tv. I know I'm finding and dealing with more and more people in the entertainment industry who now not only find .TV as a suitable alt to .com but feel that it is a fresh and innovative way to brand their Online Content sites.
As we all know, video and the net have converged and now it is getting to the point that all types of sites will have video, to promote products, ideas (vlogs), or just keep you entertained while shopping. More and more people will be snapping up names in the aftermarket as the public catches on with the extension and the big time entertainment companies start pumping ad money into .TV awareness.
See one thing about guys like Frank Schilling and Rick Schwartz I don't understand is that they seem so blinded by the business model of .com traffic which is obviously great and speaks for itself, but to say .tv has no future is very very misguided IMO. .TV presents an opportunity of a different kind. One that has inherent branding already built in with two letters that are more popular then .com worldwide and those are TV.
As the public continues to identify .tv for online video, as the net and the TV platform continue to converge, the public (as Hollywood already is) will look at .TV as a viable space and in some cases a preferred space for media. Obviously Schilling and Schwartz are brilliant guys in many ways and I fully give them credit for what they have done which is nothing short of astonishing, but the point here isn't that those guys will go out of business. Far from it, they will continue to succeed to extraordinary levels, and are big enough that as .TV takes off they will still be able to get into the game if they want to pay 5X the market value now and not even blink, but for people that simply pass on .TV and continue to have blinders on this will be a missed opportunity in my book.
Actually through the history of business this is more the rule rather then the exception.
Yahoo is doing great even though it passed on buying Google for 1 million.
IBM is still a monster company even though it chose not to buy Microsoft's operating software and instead license it.
Hewlett-Packard is still a huge company even though it passed on its ownership rights to the Apple Computer.
The question is not if .TV will take off, if you look back over the last few years you would understand it already has begun to take off. Now its just a matter of how far it will go in the coming years. Get used to more .comers coming into our space and with it a nice healthy infusion of cash to make up for lost time.
The web is still in diapers and many of the .TV names we are buying today in some cases will put our grandchildren through school. There is no telling how high the value of this real estate alone can climb. More important, what other models of revenue will take off besides the traditional .com traffic model?
To dig your feet in the sand and ignore this is foolish but I'm thankful for all the .com hardliners out there. They are naive to think there .com names are untouchable. The beautiful thing to me is that time and time again people that missed the first .com land rush have chased the .com phenomenon with other TLD's like .us .info and .mobi when right under there nose was the true challenger all along .TV Yes it was a country code, yes there were premiums, yes there were early marketing mishaps, that's what threw those people off the scent. .TV was always a different animal and thus albeit a few people on this board many turned there nose to .tv. Make no mistake many on this board will tell you, it has been a long journey to get where we are today, but the technology needed to catch up with the extension and it finally has.
I am still relatively new to .TV I started buying names and tracking it in October 2005. in just two short years I have seen tremendous growth and movement in both development and the aftermarket. IMO we are still near the ground floor in terms of where the .TV space is headed. The extension will grow and mature and premiums will be looked on as good business moves and profitable endeavors. Once again a different model then .com. .com is not going anywhere but there is room for both and IMO it isn't close as to what the 2nd best .TLD will be long-term.
My personal feeling is the premiums will turn out to be a great thing for those of us with the foresight to move on them when we did. I agree with Equity when he says that if not for the premiums many people would be left in the dust on some great names. However, what also gets overlooked as the number of great .tv names not in the premium system that can still be had on the aftermarket in the $500 to 2K range. That said, the time is here IMO when the cost of premium fees will be nothing more then a write off for money making businesses.
To me a name like PalmSprings.tv for $500 a year is dirt cheap in comparison with the commercial potential for the name. Personally I'd rather own PalmSprings.tv then any other Palm Springs TLD except of course PalmSprings.com (and that goes for all Geo.tv's by the way)
In many cases we are talking about buying premium names that are 500-1K a year, that are conducive to video, where the .com alternative would be 7+ figures easy. Do the math, 1K a year for a very brand-able name that IMO in many cases can end up being superior to the .com counterpart. History will look upon many of the premiums bought during the last 2 years as steals IMO.
In more and more cases KeywordChannel names and other video related regs are only being picked up in either .com or .tv. I know I'm finding and dealing with more and more people in the entertainment industry who now not only find .TV as a suitable alt to .com but feel that it is a fresh and innovative way to brand their Online Content sites.
As we all know, video and the net have converged and now it is getting to the point that all types of sites will have video, to promote products, ideas (vlogs), or just keep you entertained while shopping. More and more people will be snapping up names in the aftermarket as the public catches on with the extension and the big time entertainment companies start pumping ad money into .TV awareness.
See one thing about guys like Frank Schilling and Rick Schwartz I don't understand is that they seem so blinded by the business model of .com traffic which is obviously great and speaks for itself, but to say .tv has no future is very very misguided IMO. .TV presents an opportunity of a different kind. One that has inherent branding already built in with two letters that are more popular then .com worldwide and those are TV.
As the public continues to identify .tv for online video, as the net and the TV platform continue to converge, the public (as Hollywood already is) will look at .TV as a viable space and in some cases a preferred space for media. Obviously Schilling and Schwartz are brilliant guys in many ways and I fully give them credit for what they have done which is nothing short of astonishing, but the point here isn't that those guys will go out of business. Far from it, they will continue to succeed to extraordinary levels, and are big enough that as .TV takes off they will still be able to get into the game if they want to pay 5X the market value now and not even blink, but for people that simply pass on .TV and continue to have blinders on this will be a missed opportunity in my book.
Actually through the history of business this is more the rule rather then the exception.
Yahoo is doing great even though it passed on buying Google for 1 million.
IBM is still a monster company even though it chose not to buy Microsoft's operating software and instead license it.
Hewlett-Packard is still a huge company even though it passed on its ownership rights to the Apple Computer.
The question is not if .TV will take off, if you look back over the last few years you would understand it already has begun to take off. Now its just a matter of how far it will go in the coming years. Get used to more .comers coming into our space and with it a nice healthy infusion of cash to make up for lost time.
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