And once again the blindspot in a simple appraisal is missed. Let me say that if I were to develop put.it I would look at a way more interesting market than adult content: golf. In golf putting is a part of the game, golf is a worldwide virus that catches more and more people, and put.it can be read as ‘put it!’. In golf a lot of money is being spent, the name can be developed worldwide and content can be shown according to geo-location. Blog, reviews, ads: all can be inside one great golf-related website.
My estimate would be between 6k and 8k or double that to an end-user.