Domain hopping is one way publishers are combatting declining traffic from Facebook while also staying one step ahead of advertising blacklists...
“Publishers have found that their domains are often penalized by Facebook's algorithm over policy changes that they don't announce publicly. As a result you can see your traffic go from 300K people a day to 100K overnight,” he told BuzzFeed News. “Then, after setting up a new domain the traffic almost instantly returns to exactly where it was.”
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“Publishers have found that their domains are often penalized by Facebook's algorithm over policy changes that they don't announce publicly. As a result you can see your traffic go from 300K people a day to 100K overnight,” he told BuzzFeed News. “Then, after setting up a new domain the traffic almost instantly returns to exactly where it was.”
Read more
