sales ProxyMan.com Sold For $124,343

[silentg]

https://twitter.com/x/status/1981611641046180114

https://twitter.com/x/status/1981611153294790896

 

[pb]

If you compare to this post, it's about one month of revenue; a pretty good benchmark for a self-funded startup getting their .com.

 

[Eric Lyon]

If you compare to this post, it's about one month of revenue; a pretty good benchmark for a self-funded startup getting their .com.

Interesting find...

Besides selling a domain for less than it generates per month being a bit concerning (In the back of ones mind). It's also considerably less than the what the 25% rule suggests for an established business with revenue.

For instance:

• Monthly claimed revenue of $135k/month x 12 months = $1,620,000 per year
• Applying the 25% rule would be 25% x $1,620,000 of yearly revenue = $405,000
• That means they sold the domain for $270,000 less than a common business would have sold for

To be fair, I tend to over-analyze stuff, it's part of my analytical OCD. So, I'm probably digging into it more than needs be.

Congrats to the seller and Buyer, I think the buyer made a Steal at that price (Pending verifiable revenue) and the seller left a lot of money on the table.

 

[pb]

Besides selling a domain for less than it generates per month being a bit concerning (In the back of ones mind).

It's one month's revenue of the whole company (buyer), not the domain.
Elsewhere the buyer mentioned that the asking price was 400k.

Personally I think spending one month of rev on the perfect domain is very reasonable. They key here being a startup that actually makes money, so what they spend is actually a fruit of their hard work. It's way different from hyped startups fueled completely by VC money, for them sky is the limit and they don't even care if the domain is any good.

 

[Eric Lyon]

It's one month's revenue of the whole company (buyer), not the domain.

I see... I must have misread the tweet.. thought it said the business was built on that domain generated that much revenue. I was not aware it was just 1 domain within a portfolio of multiple domains sitting.

Added note: the tweet you quoted still seems to state that the domain ProxyMan went from $1k per month revenue to $135k per month revenue allowing them to quit their job.

 

[pb]

I see... I must have misread the tweet.. thought it said the business was built on that domain generated that much revenue. I was not aware it was just 1 domain within a portfolio of multiple domains sitting.

Added note: the tweet you quoted still seems to state that the domain ProxyMan went from $1k per month revenue to $135k per month revenue allowing them to quit their job.

Yes, but it was before they acquired the .com

 

[Eric Lyon]

Yes, but it was before they acquired the .com

Ha... I get it now.. i thought they sold it for that much, but they acquired it for that much.. reverse...

they did get a good deal on it. as the domain was much less than 25% of their current revenue, which makes sense.

Thanks for clarifying

 

[katerleonid]

Did Proxyman’s revenue have anything to do with switching from .io to .com?
I’ve read on Atom’s CEO’s blog that CTR rates or organic traffic can increase after switching to .com.
Curious if there are any real case studies or personal examples?

In my book business, I used an exact-match domain, so I wouldn’t know firsthand.

 

[White Fang]

Since ProxyMan.com sold for $124K, how much would ProxyLion/Lions.com be worth?