Pricing to me is a really important job. Even after having read tons of articles on pricing, I believe that it is extremely difficult to price a domain name. Uncovering the dilemma between value and price: Valuing a domain name is possible. You can look at the prospects, the search volume, quality of your name and then, value a name to say $20,000 (knowing that this could be a prospective great upgrade for the right buyer). When it comes to pricing it actually in the market, I don't usually price my domains to what the value of the domain really is. If my year is going good, I may price the same domain to $30,000 knowing that I am in no hurry to make the sale happen, since my costs and expenses are taken care of, by the other sales that happened. But if my year hasn't gone well in domaining, I would rather price it for $10,000 or even $5,000. The reason being that the domain sale becomes all the more important than the actual price of that sale, at that point. And hence, I believe that while the value of a domain may be judged, the pricing is a very personal thing and should be changed/altered time and again, and is a factor of your desperation or optimism to make that sale. Therefore, when asking/taking or doing an appraisal yourself, you should know the value of your domain name. But more than that, it is important to realize what you'd price the name, given your pocket, and the liquidity you require. Do you agree/disagree? Do share your thoughts on how you value and price your domains.