BigCharlie said:
One of the problems is that IPTV is really awkward. My guess is that if you told a stranger on the street that he could go home and type in IPTV.com and get one million dollars if he typed it correctly...well.....he'd still be broke when he came back and asked you to tell him again.
Call up one of your friends right now and ask him to try to type it in. If he doesn't already know about it then I bet he can't do it on the first shot.
LOL, this is supposed to be a "Portfolios, Who/What/Where" thread, and I hope it returns to this topic soon - however, I'll indulge...
1) Current state: like all new things (note: iPTV has been around for some time, but it isn't till recently that large interest and recent deployment has commenced), no one is going to know what the gadget or service is until it receives exposure (aka, marketing?). Search news articles for iPTV and you'll see iPTV headlines galore - the headlines are all about business h/w, s/w, partnerships, legislation, deployment and testing. In short, it is largely still in business hands, NOT consumer hands. In many and most case, consumer marketing happens once a service/product is on the shelf or near launch.
2) Current awareness: Ask a business who's related to iPTV services and of course s/he'll know exactly what you're talking about. Ask a consumer and, well, 2 things here:
a) given the fact the service is in PRE-marketing stage, of course they won't know what you're talking about (exceptions in the USA: project Lightspeed, by AT&T [previously SBC], and FiOS, by Verizon - both are telecom and both are currently deploying new iPTV services but little-to-no marketing thus far - the telcos are laying the infrastructure before large scale marketing commences), and;
b) consumers who get polled about iPTV are getting surveyed incorrectly (this is already widely known). Survey companies are mistakingly calling iPTV "iTV" or "internet television," which is completely incorrect. iTV is ALL Web, while iPTV is all television set (but you will be able to watch iPTV via your PC, and any IP delivered media screen). It's not the fault of consumers, it's the contracted survey comapnies who are blowing it, lol. Though the polls about awareness ("Do you know what iPTV is?") is small, the most important piece of poll information is revealed, a good portion of television subscribers today are frustrated with cable and satellite services and would switch as long as the quality remains the same and the price points are equal to or less than.
These are nutshell explanations. Worldwide deployments are underway, with Asia, Europe, and the US in heavy deployment stage. Billions are being invested with EVERY media-related industry forming relationships and developing h/w and s/w to support what most experts call the "next biggest thing." Again, this is all pre-marketing and advertising. My guess, expect to see large scale advertising/marketing mid-2007 (USA). And, for those thinking this is only a telco thing, think again. Cable and satellite aren't openly writing about this, but they themselves are forming partnerships for serving iPTV (Telcos are positioned for Triple-Play services, while Cable are positioned for Quadruple Play services). TV, as we know it today, will be history within the decade, and the media industry knows it. Everyone is moving towards iPTV (it's all about interactivity and highly targetted advertising), some are more open about it than others because they rely on traditional TV revenue today and, as we all know, don't upset those balance sheets until you absolutely have to!
Worldwide expected revenue by 2010: 10 - 55 billion USD (the numbers are growing monthly) & iPTV is for consumer consumption: you better believe they'll be HEAVY marketing. Hands up those who know the most successful marketing medium? Yup, the world wide web; www.<iPTV name/service/etc>.com / .tv.
All that said, I'm very happy with this portfolio, but thanks for your thoughts
If you want additional information on this subject just let me know, else, can we return to the portfolio thread now?
Thanks in advance all.