Popular is a nice term, frequently used in searches in connection with "camera"
Can resell as nice brandable for 1-3k maybe, but with probability of resale for this price which atm I guesstimate is less then 1% for any given year of holding atm, while renewal is 69.
From this perspective it imo does not make much sense as an investment, unless this name is expected to resell for 6900 (or more), which I do not feel will happen (it is not that strong combo).