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Poll: Who is the best person to contact with in *larger* companies.

Labeled as discuss in General Domain Discussion started by Winfluence, May 7, 2018.

Replies:
19
Views:
723

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When doing outbound to larger* companies, generally speaking, which contact results the most sales?

  1. Founder

  2. CEO or President (if different than the founder)

  3. Director (or Pres) of Sales or Marketing

  4. Director (or Pres) of Business Development

  5. Secretary or Assistant (ask who is the appropriate contact or ask to pass your proposal to someone)

  6. Vice President (General)

  7. Other (Please specify below in a comment)

Results are only viewable after voting.
Total: 32 vote(s)
  1. Winfluence

    Winfluence Active Member VIP

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    Pardon my ignorance, as I am here to learn more about outbound.

    For domain sales, I've always wondered who is the best person to reach out to within a larger company. Please share your advice below about who you've had the most success with within a company doing outbound sales.

    I've always contacted the CEO or founder if it's a smaller company, but for larger companies I've always wondered if it's the CEO, Pres of Business Development, Marketing or Sales Dir.

    Or should you reach out to an assistant or secretary so that she can pass your proposal to someone higher up the food chain? Which have you had the most success with?
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Rizwan Razzaq

    Rizwan Razzaq Market Restricted

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    for big companies i am using inmail linkedin to send owner or founder personlize message and had some good response
     
    Last edited: May 7, 2018
  3. Haykay2005

    Haykay2005 Active Member VIP

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    Director of business development or sales and marketing
     
  4. gilescoley

    gilescoley Top Member PRO VIP ★★★★★★★★★★

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    Legal Counsel is a good bet too.
     
  5. Winfluence

    Winfluence Active Member VIP

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    I was once transferred to the Finance department and the guy there told me he was the right person to consult with concerning domain acquisitions. He told me that even if the CEO or anyone else wanted to purchase, it would have to go through him LOL...
     
  6. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time. Gold Account

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    The founder, if possible.
    He is probably the one where an emotional aspect regarding the offered domain is most likely to matter.
    Higher emotion, higher desire, higher chance for a sale.
     
    Last edited: May 8, 2018
  7. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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  8. Winfluence

    Winfluence Active Member VIP

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    I appreciate your input! This is really interesting to me. So when you contact legal, does it get do a better job at capturing their attention, because they may feel they could have a legal obligation to own the domain, if it's the generic name of their core product or service?

    Also, What if they don't have a legal department, who would be the most likely person who handles those matters? Or would you reach out and ask who their legal contact is?

    I really, really appreciate it, thanks!
     
  9. Winfluence

    Winfluence Active Member VIP

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    On top of reading domainer news sites and watching interviews on Domain Sherpa, these are the kind of discussions I wish we had more of on NP. This is how people learn from the elders and more experienced.

    My mind is open and I am ready to learn from those kind enough to share a tip or two...
     
  10. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    The Legal department has the authority and obligation to send such an inquiry to its appropriate destination. It creates a paper trail internally. Assuming your domain does not infringe on their IP rights, you will almost always get a response.

    If there is no Legal department, your potential buyer isn't big enough.
     
  11. Winfluence

    Winfluence Active Member VIP

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    Thank you! That was helpful, and it makes a of sense. But are you saying that if a company doesn't have a legal department, it's not worth pitching to?
     
  12. Jurgen Wolf

    Jurgen Wolf Top Member VIP ★★★★★★★★★★

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    Marketing department and CEO.
    Best options in all cases.
     
  13. Winfluence

    Winfluence Active Member VIP

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    How do you all feel about contacting more than one person at a company in the same email? Like putting the head of marketing and the CEO in the same pitch, acknowledging them like:


    Dear Mr. _____ President of Marketing and Mr. _____, President of Business Development,
     
  14. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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  15. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    Find the best person to contact via LinkedIn, then reach out in a professional manner. Don't copy subordinates or other departments.
     
  16. Jurgen Wolf

    Jurgen Wolf Top Member VIP ★★★★★★★★★★

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    I don't recommend email communication at all.
    Call them by phone or at least via LinkedIn as mentioned above.
     
  17. garptrader

    garptrader Top Member VIP ★★★★★★★★★★

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    An email from an unknown outside party to an executive who already gets copied on hundreds of emails every week is going to lost in the deluge of more pressing issues if it doesn't get filtered by the admin or company spam filters. I recall wanting to share an article with my boss and sent the link to her from a home email. She never got it even though it came directly from someone who worked for her. LinkedIn probably has a better likelihood of connecting though I believe sending numerous outbound contacts via LinkedIn comes at a cost. Truly large companies already have their brand name so unless you are pitching Travel.com to Expedia or Sports.com to ESPN or Pizza.com to Dominos you are probably wasting your time.
     
  18. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    One interesting case involved dealing with the CEO's secretary. She handled everything, from negotiations to payment. I can't complain, it was a five figure sale. :-D They still haven't used the domain, three years later.
     
  19. Winfluence

    Winfluence Active Member VIP

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    Are there any free services that let you know if and how many times a buyer has read your email?

    If so which is the best (of the free). Trying to keep my bills low. I already paying for efty, email, hosting.

    Also, are there any other services recommended for buyer intel?

    Thanks a million!
     
  20. johnn

    johnn EnameMart.com VIP ★★★★★★★★★★

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    CEO Wife.
     

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