It is what you suggested Pierre. Ten SERPs of relevance, yet as WebRef pointed out, 'To Build a Web Site'. This is akin to washing the dishes, 'The Dangerous Kitchen', 'Who The Fuck Wants To Clean It?' - Frank Zappa 1982.
If you don't want to do the dishes AND clean the Toilet it means you don't want to build a Website.
Regards.matt
PS.
Nokta says $6,089