Hi mike, with my limited experience I will give some of the reasons I thought this was a good reg.
DIY = Huge market potential
.ME = The only extension (apart from .com) enjoying popularity.
Hyphens = Although hyphens can be detrimental to type-in traffic, they do not affect the serps. Also I think they are well balanced within the domain name, unlike Jaremo 4s example where they look unbalanced and awkward IMO. I understand that most people dismiss a domain as soon as they see the .me extension but time will tell how big .me becomes. Personally I think it will surprise a lot of people. Thank for your input.