As the name stands right now, I would have to say $0 to reg fee at best. It may hold some value in the future but I dont see any at this time. It might be worth developing if you feel this niche is expanding.
Thanks. I have given thought to development for some nice backlinks to some already relevant websites I have. However this was purely a play on the future. I expect once Facebook goes public other companies will want to produce a social ETF. Having that short name with those key words would be valuable.