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domain Please Appraise Rieq.com

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This is not an appraisal per se, so please don't suggest a price. I'm not selling.
I am, however, thinking of using Rieq as a brand name for upscale leather/fashion goods. I know it breaks all the rules of domains, but tell me just your gut feeling when you see this name. Does it look elegant, baffling, unattractive?

I feel too close to the name, so I have lost perspective. Does this sound like a high end brand to you?
 
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No thoughts?
 
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something about it is appealing to me
 
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This is not an appraisal per se, so please don't suggest a price. I'm not selling.
I am, however, thinking of using Rieq as a brand name for upscale leather/fashion goods. I know it breaks all the rules of domains, but tell me just your gut feeling when you see this name. Does it look elegant, baffling, unattractive?

I feel too close to the name, so I have lost perspective. Does this sound like a high end brand to you?


Seems a bit odd posting in the appraisal thread if not wanting appraisals. Quite honestly, at first glance the name reads and sounds too much like reek, as in [your feet reek]. Or, even reich, as in [the Third Reich]. Neither of which exudes upscale or elegance.
:imho:


-Regards
 
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Doesn't look that much appealing to me as a brand. Q is a bit weird in here.
 
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yeah i kind of like it at first glance but then i got reek as well...
 
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It doesn't pass the telephone test very well - you'd be spelling it to people constantly.
 
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