I don't really "get" the name...is it playing poker and then you bet and win mp3's or ringtones or something? Hmmm, I don't think I'm on the right track.
Could be brandable as a how-to guide for online poker sites. Add affiliate links to popular poker rooms and voila, you could have a moneymaker on your hands.
The email might be for an end-user, so, in that case, I would suggest you ask them to make an initial offer. Say you have plans for the domain but would sell for the right price -- see what that leads you.