I like the name, If you are looking to sale it to an end user, I believe your best bet would be a corporate company, although it could go ecommerce, more likely a corporate brand though IMO.
I wouldn't even try and sell it to a domainer reseller
It would make a fantastic corporate "Data Tracker" company. A pretty nice name for branding IMO
I think it would sell in the Low x,xxx to a corporate company.
I don't see the name drawing a lot of the domainer crowd, It is not a Flip name IMO, But the right website developer might show some interest in it.