The keywords "Emmer Wheat" have low search volume. People search "farro" instead, which is an Italian term describing this product. For example, "Farro" gets around 33k Global and 14k Local exact searches with a CPC of $0.54. But "Emmer Wheat" only gets 720 Global Exacts with 320 Local Exacts and a CPC of $0.27.
Second, I had to Google what emmer wheat actually was. I'm guessing that most people are unfamiliar with this term. You can correct me if I'm wrong here.
You could create an online information site on this type of food product, but low CPC coupled with the low search volume won't get you anywhere.
Marketing wise, don't waste your time. Find a better domain.
Thank you. Yes, it currently has a poor search volume. It is a type of farro along with higher search volume einkorn. It is a developing crop; my hope is the possibility it becomes another quinoa. That said, I won't now try to market it to resellers. But, howabout agribusiness co's? Maybe I can make it informational and build up a simple niche site? Would that be a possibility?