So I had sent out letters to most of the major rum companies and have recieved ALOT of interest and feedback from multiple companies.
I'm getting nervous, because I don't really want to let it go for too cheap, and have no clue what I should value the name at.
Does anyone have any advice as to what I should appraise and shoot for?
I have already had interest in the name for around $5,000. but that's a number, one marketing rep from one company threw out.
Help!