Pizza.com Officially Didn't Sell

[Michael]

Just got an email from Sedo:

Good afternoon, everyone,

I am pleased to announce that Pizza.com is available for sale! The asking price is $2,600,000 USD. Expressions of interest should be faxed to Sedo.com LLC, c/o Christian Kalled, at +1.617.812.1276.

All other inquiries may be directed to [email protected]. Thank you!

Christian P. Kalled

Guess Lorenzo's contact was right

 

[onlinedomains00]

don't forget america.com not selling either, or hitting its reserve... strikeout... it is unfortunate that the ones able to afford such domains really don't know the potential they are missing.

 

[Seabass]

Some 13 years after I started buying domains this still is a cottage industry.

I remember buying domains in 1995 and I thought I would have made millions of dollars on them by 1997....... but I was off a decade. I thought everyone would see what I saw, but it is just us select group of domainers that understand what a domain means.

It just goes to show....... the end users of today's businesses will NEVER come around in force to a understanding of domains. Only when ALL the kids are grown then MAYBE they will understand.

Just look at how hard it STILL is to explain what we do!
.

 

[Michael]

Possibly. Your email did not say BIN. Only say "asking price" and the seller might again put the domain into sedo auction at 2.6 millions hoping to fetch about 5 millions making profit of millions in a few weeks' time.

At sedo, asking price and real price might be totally different. Once I bid for a domain with asking price of $500 but the counter offer was xx,xxx.

There is a difference between an asking price and a price expectation. Besides, this isn't your average Sedo listing

The fact that the nameservers/site never changed along with the fact that they are asking for the same price makes it pretty clear the sale never went through. If I get a chance tomorrow I'll call Christian and see if I can get him to spill the beans.

Hopefully DomainNewsWire will call Monty and get it straight from the man himself.

 

[Rob J]

^ Double ouch! :tri: :imho:

Such a great .COM domain name ... where are the big guns (Pizza Hut™, et al.) on this dang thing? :talk:
-Jeff

Well, when I want Pizza Hut I go to PizzaHut.com , not pizza.com . I've been to pizzahut.com many times, probably hundreds. Never in my life (before the big auction that never was) had I ever gone to pizza.com . Personally I think generics like this are way over-rated (not that I wouldn't love pizza.com :P)

 

[Dougy]

Once again, not surprised.

I wonder if it will actually ever sell.

 

[Michael]

Once again, not surprised.

I wonder if it will actually ever sell.

It will probably sell eventually, but this auction has probably hurt its chances of selling at that price point.

 

[james2002]

There is a difference between an asking price and a price expectation. Besides, this isn't your average Sedo listing

The fact that the nameservers/site never changed along with the fact that they are asking for the same price makes it pretty clear the sale never went through. If I get a chance tomorrow I'll call Christian and see if I can get him to spill the beans.

Hopefully DomainNewsWire will call Monty and get it straight from the man himself.

OK. It would be good if you can clarify this. Now it is just speculation. I knew some flippers who made millions within weeks. This one might be trying to do so.

 

[FPForum]

Personally I think his price is a bit high. PizzaHut, Dominos, Papa Johns, and some of these other guys aren't going to be paying 2.5mill for the name. JMHO..I think it's a splendid name and all and definitely worth the 1mill range..but i think 2.5 is a little high.

 

[hawkeye]

Personally I think his price is a bit high. PizzaHut, Dominos, Papa Johns, and some of these other guys aren't going to be paying 2.5mill for the name. JMHO..I think it's a splendid name and all and definitely worth the 1mill range..but i think 2.5 is a little high.

Less not forget PapaJohns just jumped in this market in the last 6-7 years or whatever, and Dominos' not too long before them. For any startup with the backing that wants to go head to head with the big boys, this may be a great niche name to have and promote with, and the price may be worth it to them. There's still a lot of investment money out there that doesn't need to be recouped immediately.

 

[Michael]

I would think a name like pizza.com would be more of a trophy domain or vanity thing rather than a justifiable business expense.

Well, when I want Pizza Hut I go to PizzaHut.com , not pizza.com . I've been to pizzahut.com many times, probably hundreds. Never in my life (before the big auction that never was) had I ever gone to pizza.com . Personally I think generics like this are way over-rated (not that I wouldn't love pizza.com :P)

FWIW, the alexa ranks are:
> Pizza.com: 39,128
> PapaJohns.com: 7,306
> PizzaHut.com: 2,673
> Dominos.com: 3,681

Pizza.com definitely gets a lot of type-ins.

 

[snoop]

Once again, not surprised.

I wonder if it will actually ever sell.

There no chance of a sale happening with a $2.6million asking price. The seller needs to realize the first Sedo auction can be wirtten of as meaningless and list it with a realistic asking price (like high 6 figures).

 

[wot]

If it did not sell with the original 3 ? big bidders and this is Sedo's first response then I consider it they have yet again failed to address the problem of shill bidding or whatever reason is going to be given for the failure of the sale and are making a mockery of our business.

This is going to get press that will set back our industry for some time to come. The media likes good news but bad news is much better. :td:

 

[snoop]

I would think a name like pizza.com would be more of a trophy domain or vanity thing rather than a justifiable business expense.


FWIW, the alexa ranks are:
> Pizza.com: 39,128
> PapaJohns.com: 7,306
> PizzaHut.com: 2,673
> Dominos.com: 3,681

Pizza.com definitely gets a lot of type-ins.

Tha high alexa rank is due to the auction, probably from every domainer in the planet hitting it. Have a look at the rank graph.

 

[Michael]

If it did not sell with the original 3 ? big bidders and this is Sedo's first response then I consider it they have yet again failed to address the problem of shill bidding or whatever reason is going to be given for the failure of the sale and are making a mockery of our business.

This is going to get press that will set back our industry for some time to come. The media likes good news but bad news is much better. :td:

Yea, Sedo does second chance offers to some of the losing bidders, so nobody wanted it near that price range. Pretty disturbing people are bidding 7 figures and don't actually want it.

 

[lzy]

Now what am going to do with IsraelPizza.com ?
.

Oops... I just checked the whois - Frank Schilling owns it. Has owned it since 2002. LOL

:lol:

All that publicity and no sale, I even heard a DJ on my local radio mentioning this sale. :tri:

 

[Seabass]

It will probably sell eventually, but this auction has probably hurt its chances of selling at that price point.

That's so true..... never really thought about that.

The next buyers may not want to buy it at that price b/c others did not. Value perception has been hurt and so has the name now.

So the lesson might also be that if you auction a premium domain and someone pulls out after much public attention, then your asset will be damaged. I guess you can thank Sedo for that if you are the owner.
.

 

[seven]

You know who should take a swing at it is Little Ceasars. Imagine how many people mispell that name. I got it right the first time I spelled it but I had to pause and even then I had to make sure it was right. They work on volume and this could help then take away some business from the big 3.

It makes a lot of sense for them.

I can see why the Big 3 aren't moving. The name is more a luxury than anything else. Everybody already knows their web address and while the type-in traffic and marketability aspect would be nice, it's probably not anywhere close to 2.6m for them.

Also, the question becomes do we advertise our brandname.com or pizza.com? Does pizza.com just forward to us?

Great name and whoever buys it will get a well publicized website.

 

[Michael]

You know who should take a swing at it is Little Ceasars. Imagine how many people mispell that name. I got it right the first time I spelled it but I had to pause and even then I had to make sure it was right. They work on volume and this could help then take away some business from the big 3.

It makes a lot of sense for them.

I can see why the Big 3 aren't moving. The name is more a luxury than anything else. Everybody already knows their web address and while the type-in traffic and marketability aspect would be nice, it's probably not anywhere close to 2.6m for them.

Also, the question becomes do we advertise our brandname.com or pizza.com? Does pizza.com just forward to us?

Great name and whoever buys it will get a well publicized website.

Very good point, I typed it in after seeing your post and still spelled it wrong. Plus their alexa rank is 70,709 so they're likely getting less traffic than Pizza.com. Don't know if they could swing it at that price tag though.

 

[Rob J]

Little Caesars should get pizzapizza.com . I'm guessing that's still their mascot's tagline? I haven't seen one of their commercials in many years, they all closed up around here, but that's the first thing i hear of when I hear Little Ceasars.

 

[raredn.com]

.

The question becomes, do we advertise our brandname.com or pizza.com? Does pizza.com just forward to us?

Great name and whoever buys it will get a well publicized website.

I think Pizza Hut or Dominos would just forward it to pizzahut.com or dominos.com as that is there brand everyone knows them. So this makes pizza.com not worthwhile for any of them except maybe little ceasars which most people could not spell any way. But who can not spell pizza hut or remember that right! Then it would boil down to a defensive buy for a pizza multinational to buy pizza.com, would pizza.com get enough type in pizza buyer traffic to justify 2.6 million dollars?