domain pins.com

[PinkyRing]

Hi All,

I recently bought this domain, which is a gem for me since I'm in the pin (lapel pins, not bowling pins) business, so I'm not planning on selling anytime soon until i develop it and milk it. I would like everyone's opinion though so I can sleep at night not thinking that I paid too much, which I'll reveal after...

Here are a few factors that may help you appraise the domain:
- Selling pins is great online business, since you don't need to carry inventory, you make them in china, and ship them anywhere in the world.
- I know companies selling $10-20M/year in pins.
- Internationally everyone calls them pins, i.e. pins.de, pins.com.ar
- pretty big trader community
- every couple of years a country will go pin crazy, happened in france not too long ago.
- Estibot says $340K
- its an LLLL.com
- its generic

Show me tha money! :lol:

Thanks!

 

[steelbeam]

great name resell value is mybe low mid XX,XXX

 

[Bannen]

Yes, huge variety of uses for this one, and obvious easy value for sales, directories, products, and even a nice snappy name for branding, tho probably too generic for that. Good searches and natural type-ins. A great all-around name.
resellers = no less than quick 50K +, but you'd be fewlish to sell at that.
end users = low to probably no more than med xxx,xxx on a very great day. I'd probably gut-feel 225K, but that's without a lot of research. May go much higher or lower depending on the bidders, as you know. Lot of large corporations relevant to this name, so these large prices are realistic.

Nice one
congrats

 

[tetrapak]

Also 84 ovt+ext, niice.. Reseller should be around what the others have said: mid xx,xxx$, developed more obviously. Good luck with the name!

 

[PinkyRing]

Also 84 ovt+ext, niice.. Reseller should be around what the others have said: mid xx,xxx$, developed more obviously. Good luck with the name!

Sorry, could you explain what 84 ovt + ext means? tks

 

[Bannen]

Sorry, could you explain what 84 ovt + ext means? tks

He means:
http://inventory.overture.com/d/searchinventory/suggestion/

type in your keyword (pins in your case) and it will show you the Google search numbers for that term the previous month. Pin (it doesn't differentiate plurals) shows over 40K searches last month; and when you type the keyword in WITH EXTENSION, like pins.com, it will show you how many people type that exact url in.

Overture was generally considered to be accurate for ALL searches by all engines if you multiply the number by 5, but I don't know if that's still the case, someone may fill me in there.

People use Overture (or popularSearches.com also, which uses both that and trellian numbers) to estimate how much traffic comes to your site naturally... and thus, along with determining how many relevant sponsored links might apply to that keyword, how much the domain's traffic may be worth, undeveloped but parked.

There's a lot more to it than that, and many more great tools to find out about a name's traffic, pagerank, etc., but you can check into the traffic/monetization threads here at Namepros and find out bucketfulls.

 

[PinkyRing]

Thanks all.

I bought it at BIN for $50K, so your estimates are right on. I guess I could have waited for an auction, but i would have had over $50K in stress relief therapy after...i had to have the domain.

Cheers!

 

[tetrapak]

If your developement will be successfull then you had a very nice buy.

 

[Keynes]

Solid investment at a good value -- should pay for itself in no time if developed well. Good luck!

 

[nmoshana]

Sweet purchase. I would put the value in low to mid $xxx,xxx. Definitely milk it.

 

[Pound]

Very nice. Low $xx,xxx

 

[Play1234]

I think you paid a great price, I would value it at mid xx,xxx reseller.

Best of luck with the development!

 

[nrmillions]

$50k is a good price to pay for it. That is about what I would think it could be worth undeveloped. This name could help you turn your pin business into a multi-million dollar business though and you could get it to be worth 7 figures minimum if you do it right.

 

[scooby47]

info

Something you may or not be aware of " pins" is a term in the UK for Legs ..

ie she has great " pins " its a v v common term here .. just thought i would let you know ..

 

[PinkyRing]

haha thanks, I WISH I was in that type of "pins" business.

Thanks all for the input, all very valuable. I do plan to develop it, working on the forum now and the content.
I don't really want to sell pins directly to end customers, but put advertisement for other pin/promotional product vendors and informative content to entice clicks on the ads.
I know the keyword "lapel pin" costs about $6-8/click on google, could anyone give me an educated guess what kind of revenue this site could generate once the forum is up and hopefully the site is better positioned?

 

[verbster]

Great name. Wouldn't think of selling for less than double what you paid.

"Pins" can be used for everything as mentioned and much more....(a great name for a bowling site).

Congrats on your purchase.

 

[Smiler]

Definitely go for bowling sites. You could also promote your site during bowling "world series", not really sure if that's what they call it. Maybe its bowling championship. But its a big business. That domain is definitely a keeper. Oh yeah, those professional bowlers are really good.

 

[leede]

pins maybe stand for mobile phone code :PIN1 or PIN2.

a very top domain, need well developed if you want to sell at $xx,xxx or above in future.

 

[Smiler]

However 50K is a down payment for a really nice house somewhere. But since its a generic name and its a really easy word to remember and type I would say its a good investment.

 

[Business Blogger]

Congrats on a great buy. Value will just keep going up, especially after you develop it.